http://youtu.be/pVD6oHaqjS8

New Global Culture Trend ′K-culture′
Korea′s pop music, TV dramas, movies, fashion and beauty trends and other compelling and diverse cultural trends, summed up in the term “hallyu” or Korean wave, have sparked a global sensation.
Fans of Korean pop culture from all over the world flock to Korea to watch K-pop concerts and hope to run into their favorite Korean celebrities by making pilgrimage to such must-see sites as K Star Road and filming locations for TV shows.
Magnum Photos member Eli Reed, who communicates with his subjects in sincerity, embarks on a journey to discover the real hallyu captivating the world.